6 SEO Best Practices for Ecommerce

It is no longer a secret that the ecommerce business in the Arab world is growing significantly on a yearly basis. Recently, Payfort generated a detailed ecommerce report , stating that the number of online buyers in the region increased by 14% between 2014 and 2015. This growing opportunity is encouraging retailers to join the trend of selling their products online. As a web agency with an experience that made us to create a cost-effective ecommerce solution , we advise every retailer in the region to consider selling online.

Merchants are aware of this trend, so sooner or later the competition will grow further more. Therefore, shop owners would want to gain an advantage over the competition. In order to build a successful online store, an investment in marketing should be done, and more specifically, in search engine optimization (SEO). (Learn more about what is SEO ).

But what are the best SEO practices for ecommerce websites to succeed in selling online?

Designing a website focusing on user experience

Every once in a while, Google introduces a new algorithm update that makes website owners and SEO experts flip out. The ultimate purpose of these changes is to oblige web design and development companies to build websites that focus on user experience. You are probably asking yourself about the meaning of this. Well, briefly, it’s about developing an appealing, easy to use, engaging user interface that is adapted to different screens (desktop, mobile, tablet). In the digital industry, we call this responsive web design . Once an ecommerce website meets all these criteria, it would be easier for visitors to browse it, thus its chances to appear on search engines first results page increases.

Investing in keywords research

Keywords define the content of the website. They are what users search for on Google in order to find a product. Therefore, optimizing the website by inserting keywords in the content helps its ranking. But how to know what people are typing in the search bar? There are several tools that will help you find out, and the most used one is Google Keyword Planner . Spend some time researching and selecting a batch of highly searched keywords to include on your website.

Finding relevant backlinks

One of the most important SEO practices is having links on other websites that redirect to yours. This shows search engines how popular the website is which gives a boost in the ranking. There are several ways to have backlinks to your ecommerce site: enticing product reviews, giving interviews, finding broken links, and blogging.

Generating content constantly

If you have been curious about SEO before, then you have definitely heard of the expression “content is king”. This statement got familiar when Google started giving an important part to high-quality content. Following this, creating interesting content became indispensable for any website, as it has a big weight on search engines ranking. The best way to do so is by blogging which allows you to gain backlinks, educate your target market, and gather social media engagement.

Using social media

Almost everybody is on social media. According to the same Payfort report, between 85% and 90% of internet users in the region are present on the different social networks, especially Facebook. Even though Google+ is still far from competing with Facebook, being active on this platform can benefit your Google ranking. Until today, there are still many debates as if social activities are directly related to SEO or not. But one thing is sure, as long as your website is being popular on the different social networks, it must have, at least, an indirect impact on your ranking. To boost the social interactions, include social media sharing buttons on the products pages and blog articles of your website.

Adding rich snippets

Rich snippets are additional information published in the search results like the rating of a product, the reviews… etc. The rich snippets give more details about the ecommerce website which help internet users better understand what to expect. How do they affect SEO? Whether rich snippets affect SEO or not is still a debatable subject. However, they definitely do affect clicks to your website which implies to more visitors, showing that it is relevant to the search made on the Google. And that’s how it can help the ranking.

How To Build A Full-Proof Winning SEO Strategy?

No doubt, a dish without salt is tasteless and similar; a website without SEO is worthless. Therefore, every marketer should need a full-proof SEO strategy that helps to win the cut-throat market competition. It helps to boost not only your ranking over the Google, Yahoo, and Bing, but also drive more traffic to your website. A Website Designing Company that offers Internet Marketing Services can help you with this. It seems quite tricky but when you start working on it so you come to know it’s just a series of core steps upon you need to work for getting results. Here are some simple tips that help to build a winning SEO strategy for your business. Scroll down and take ideas to implement on.

Set A Target: The first and foremost thing you should always do is set a target. This may give you the direction where you are and where you need to reach, so, you can take your actions accordingly. Having an objective is very important for the success of your SEO.

Make A List Of Keyword: No doubt, a keyword is very important for your SEO Strategy. If you are overlooking its power for your business so you are trying to drive a car without diesel. Therefore, you should create a list of keyword related to your offered products and services and finds variations or pick the high-ranking keyword. There are so many keyword planner tools available over the internet that helps you to pick the right keyword.

Create Quality Content: Content is the heartbeat of your SEO Strategy. It helps the Google or any other search engine to crawled your data and increase its ranking. Therefore, you should give proper attention on creating unique content for your website or blog to drive a flood of traffic and to win your strategy like a pro.

On-Page And Off-Page Structure: A winning SEO Strategy is incomplete without on-page and off page optimization. So, do include it in your plan to hit the goal effectively and efficiently.

Monitor Your Data And Results: No Strategy gives you the result until or unless you make a control over it. This is because planning is meaningless without controlling, so, you should monitor your data and results before take any further step.

That’s all you need to do to make a full-proof winning SEO Strategy. On the off-chance, you need further assistance you can consult a reputed SEO Company around you, who are excelling in the market because of their professional and result-driven SEO Services.

Add A Business Listing and Reach The Masses

When it comes to promoting your company or even web projects on the internet you’ll find that there are a lot of opinions on the matter of what works best. You’ll have a great number of people talking about article marketing, and even social networking, and while they work, there is something that you should not neglect, and it may seem rudimentary. One of the best ways to gain market share in your community is to simply look into the idea that most have already jumped on, and that’s to add a business listing in your area’s local classified section. Whether you do it online only or you mix it up with print and more, you’ll find that this can help you in a variety of ways.

First and foremost, you’ll find that by doing this you will be establishing your name on the internet for SEO purposes. SEO stands for search engine optimization and when done correctly, you can gain a great deal of market share. When people search terms on the web, every search platform pushes only the most popular and authoritative websites to the front of the line. One of the elements utilized in the process is that of back links. When you put up a listing online, you are helping your overall reach in this manner. This is imperative if you’re going to survive against competitors that are most likely exploring this option.

The second thing that you need to look at is the fact that adding a business listing can help you reach people that may be new to the internet. Even though many people are using computers on a more frequent basis, that doesn’t mean that they are experts and know what they are doing on the web. Those that aren’t necessarily internet savvy are finding local business listings to be important as they can help them solve a problem locally. For instance, if you have a restaurant, you want to be listed in your community pages because that way, locals can find you with relative ease.

Aside from the aforementioned, perhaps the best reason why you will want to add a business listing online is because it helps establish your credibility as a real business and not just a fly by night operation. This simple methodology might seem to be counterproductive to some, but it really is an important factor in putting your information on the web. If you want people to find you, even if you’re a brick and mortar location, you will need to explore this or you will be left behind.

Whether you have started a new business or you’ve been around for some time, there are things that you can do to make sure that people find you and business picks up. That’s done by seeking locations to list your information and on authority websites, not just at random. Pick your placement carefully and you’re going to find that your business will overflow with new clientele. Don’t skip out on this, or you could end up regretting it.

Save Your Business Tons Of Money With Ink and Toner

Do you remember this quote from a famous president. “Ask not what my country can do for me, but what can I do for my country” (John F. Kennedy). Well my saying is, ask not what your company can do for you but what can you do for your company. I have the answer, help them save hundreds or maybe even thousands of dollars each year. Each year major corporations, financial institutions and small businesses spend a good portion of their money on office products. These office products are imperative to business functionality.

Reports, important documents, memo’s and news letters are constantly funneled through the organization, as a means of communication or general business practice. As an employee or an employer, don’t you want to add value to the organization by saving money? Sure you do, everyone does. These savings can be put back into the company, to fund several different things. Does your company have a research and development division, or does the company need funds to expand or invest? What about pay increases or bonus programs, that allow employees to earn incentives through ideas and suggestions? I have a little secret for you to tell your boss. Do you want the answer that could potentially save, hundreds, thousands or even millions of dollars. Re-manufacturing companies offer printing supplies to businesses but at a much cheaper rate than original equipment manufacturers.

The myth about re-manufacturing companies. Some consumers believe that buying new is the only and best way to buy. There are companies out there that use recycled parts to produce the same products. The added benefit to this is that the product is much cheaper, just as efficient and performs at similar levels with the original.

Do you work for a bank or financial institution? The MICR cartridge is used to print numbers and special characters, on checks and other financial documents. These cartridges are very expensive and the Original Equipment Manufacturers (OEM) understand the importance and need for these cartridges. The sad truth is that OEM stick it to companies with extremely high prices.

Do a little homework visit Hp, Canon, and Xerox just to name a few and see what they are charging for their ink, toner and MICR cartridges. Then compare their prices with other companies and the proof is in the pudding. You will be saying to yourself what planet have I been living on.