When it comes to promoting your company or even web projects on the internet you’ll find that there are a lot of opinions on the matter of what works best. You’ll have a great number of people talking about article marketing, and even social networking, and while they work, there is something that you should not neglect, and it may seem rudimentary. One of the best ways to gain market share in your community is to simply look into the idea that most have already jumped on, and that’s to add a business listing in your area’s local classified section. Whether you do it online only or you mix it up with print and more, you’ll find that this can help you in a variety of ways.
First and foremost, you’ll find that by doing this you will be establishing your name on the internet for SEO purposes. SEO stands for search engine optimization and when done correctly, you can gain a great deal of market share. When people search terms on the web, every search platform pushes only the most popular and authoritative websites to the front of the line. One of the elements utilized in the process is that of back links. When you put up a listing online, you are helping your overall reach in this manner. This is imperative if you’re going to survive against competitors that are most likely exploring this option.
The second thing that you need to look at is the fact that adding a business listing can help you reach people that may be new to the internet. Even though many people are using computers on a more frequent basis, that doesn’t mean that they are experts and know what they are doing on the web. Those that aren’t necessarily internet savvy are finding local business listings to be important as they can help them solve a problem locally. For instance, if you have a restaurant, you want to be listed in your community pages because that way, locals can find you with relative ease.
Aside from the aforementioned, perhaps the best reason why you will want to add a business listing online is because it helps establish your credibility as a real business and not just a fly by night operation. This simple methodology might seem to be counterproductive to some, but it really is an important factor in putting your information on the web. If you want people to find you, even if you’re a brick and mortar location, you will need to explore this or you will be left behind.
Whether you have started a new business or you’ve been around for some time, there are things that you can do to make sure that people find you and business picks up. That’s done by seeking locations to list your information and on authority websites, not just at random. Pick your placement carefully and you’re going to find that your business will overflow with new clientele. Don’t skip out on this, or you could end up regretting it.
Do you remember this quote from a famous president. “Ask not what my country can do for me, but what can I do for my country” (John F. Kennedy). Well my saying is, ask not what your company can do for you but what can you do for your company. I have the answer, help them save hundreds or maybe even thousands of dollars each year. Each year major corporations, financial institutions and small businesses spend a good portion of their money on office products. These office products are imperative to business functionality.
Reports, important documents, memo’s and news letters are constantly funneled through the organization, as a means of communication or general business practice. As an employee or an employer, don’t you want to add value to the organization by saving money? Sure you do, everyone does. These savings can be put back into the company, to fund several different things. Does your company have a research and development division, or does the company need funds to expand or invest? What about pay increases or bonus programs, that allow employees to earn incentives through ideas and suggestions? I have a little secret for you to tell your boss. Do you want the answer that could potentially save, hundreds, thousands or even millions of dollars. Re-manufacturing companies offer printing supplies to businesses but at a much cheaper rate than original equipment manufacturers.
The myth about re-manufacturing companies. Some consumers believe that buying new is the only and best way to buy. There are companies out there that use recycled parts to produce the same products. The added benefit to this is that the product is much cheaper, just as efficient and performs at similar levels with the original.
Do you work for a bank or financial institution? The MICR cartridge is used to print numbers and special characters, on checks and other financial documents. These cartridges are very expensive and the Original Equipment Manufacturers (OEM) understand the importance and need for these cartridges. The sad truth is that OEM stick it to companies with extremely high prices.
Do a little homework visit Hp, Canon, and Xerox just to name a few and see what they are charging for their ink, toner and MICR cartridges. Then compare their prices with other companies and the proof is in the pudding. You will be saying to yourself what planet have I been living on.
When you make a new website, it is important to bring traffic to the website to expand your business and get leads. There are millions of websites over the internet, but most of them do not know how to make their new websites popular and bring lots of visitors to their site. Here are some of the steps that if followed will surely bring lots of traffic and also returning visitors to your website.
1. Good Layout And Design
The first step while building a website is it should have a good well balanced layout with proper colour combination. The website should be easily readable with easy navigation. People reject and close websites that look ugly and unattractive. The fonts used should be simple and of suitable size. We can take the example of Google as the most popular website being so simple yet so famous and popular. The website should also not be cluttered with empty spaces around.
2. PPC Advertising
Google AdWords is the most popular option if you want to bring paid traffic. PPC or pay-per click advertising can bring lots of traffic if you plan your advertising campaigns properly. Agreed, you will have to spend a little, but there are options in Google AdSense to limit the amount you spend daily according to your budget. Ads should be attractive with good and selected keywords and targeted demographically to get better results. This can bring you initial traffic as SEO takes time, sometimes months to bring traffic.
3. Quality Content
This is the most important factor if you want traffic through search engines like Google. There are lots of websites around having lots of pages but they do not rank higher in searches. This is because search engines like Google, Yahoo and Bing lay more emphasis on quality and not quantity. So the content on all pages should be original and unique. It should not be copied from other websites. Search engines punish websites copying matters from others and degrade them. More emphasis is to be laid on title tag and header tag also.
SEO is the art of making your website rank higher for selected keywords through a set of rules that are to be implemented. SEO or search engine optimization will result in more organic traffic through various search engines. As most of the traffic a website gets is through SEO, this is the most important thing for a new website to become popular and get traffic. There are 2 things in SEO that are to be looked at:
1. On-page optimization: Things like your tiltle tag, H1 tag, use of selected and proper keywords are to be followed
2. Off-page optimization: This implies, you should have lots of incoming links from good ranked and similar category websites.
SEO is a very vast subject and there are many more things to do in both on-page and off-page optimization. If you cannot handle SEO yourself, it is advised to get the services of professional SEO experts. They review the entire site and recommend changes to be done and do the links posting with the help of their team.
Now you will have to publicize your website through social networking sites like Facebook, twitter, Google+, etc. Also put links of these social websites on your website for people to follow. You can also use other social sites like Reddit, LinkedIn, stumble upon, etc. Post links of your website in articles, blogs, forums and all other websites accepting comments. You can use feedburner or any RSS for feeds which will bring returning visitors. It also includes sending email to your contacts and email marketing through databases.
6. Regular updating
It is important to increase the number of pages and keep posting new content. It is also important to edit and bring continuous changes to the written matter on the older pages. This is necessary because Google and other search engines give less importance to pages that are old and stale without changes. Also websites that do not increase the number of pages with time are considered to be unupdated and degraded.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.